Librarians across Australia are using the “freebie” concept to encourage children to subscribe to libraries.
Key points:Libraries are using ‘freebies’ to encourage people to subscribeLibraries have also used the “discounts” to sell discounts to librariesThey say “discreet and clever” marketing has been effective, but they are keen to see more innovationA new business called LibraBooks has started using “discrets” to advertise their library subscriptions and the “buzz” surrounding them.
The company is currently recruiting for the next two months and it’s hoping to make $2.5 million in three months.
“We have found it to be really helpful for our kids,” LibraBook’s CEO, Rachel Hensley, told ABC News.
“The library experience is a big part of the whole family and so we wanted to encourage them to have a library experience.”
Ms Henslee said the idea was born out of a desire to encourage library users to subscribe, but she’s also noticed a “breathtaking lack of transparency” in the industry.
“When people are told that their library will be free, they are often quite shocked and feel like they have been misled,” she said.
“But what’s really amazing is that they’re actually quite willing to be honest about what they are paying for.”
LibraBooks uses a variety of clever marketing techniques to promote its subscription packages, such as “free” stickers on bookshelves, discounts on discounted titles, free delivery of library subscriptions, and free gifts for children.
It also uses a promotional slogan for its subscriptions, with the hashtag “discretely,” in reference to the “secret” discount code it offers.
Ms Hening said the company’s “discretionary” pricing model meant that customers would be able to “see exactly what they’re getting” with the prices they pay.
“If they’re not happy with the price of something they’ve been paying, they can cancel the order and get their money back,” she explained.
“There’s no hidden charges, so you know exactly what you’re getting for the price.”‘
The most fun’ and ‘the most efficient’ approachLibraBook has also used this tactic to promote their library services.
“Libra Books does not offer discounts for libraries because it is the most efficient and least confusing way of offering discounts,” Ms Hensale said.”[We] do it because we feel that the best way to deliver a free library experience for our customers is to encourage the most active and engaged users to become library users.”
It’s the most fun and the most effective way of doing that.
“She said the service had been popular with customers, with most of them reporting that they enjoyed using Libra.”
What’s great is that our customer service has been fantastic and the people who have bought our books have been absolutely lovely to work with,” Ms Lai said.
Ms Lai believes that Libra books will be successful in the future, but said it’s important to remember that “discretions” are not just a means of marketing, but also of “selling” the books.”
Discounts are about creating a social network for libraries,” she added.”
So they’re about having the best possible experience, but still being transparent about it.