Lulu has launched its first book publishing platform, with the goal of creating a global community of publishers.
The platform will allow anyone to publish their books on the platform, and they will be able to share their book with a broader audience via social media, Lulu CEO Chris Schiffer said in a statement.
The company will also allow authors to publish directly to their books, in the form of a Lulu eBook.
Lulu has already partnered with major publishers such as Penguin Random House, HarperCollins and Simon & Schuster.
Schiffer noted that lulu has more than 700 million registered users, and that it has seen a 25% growth in the last six months.
“We are now building a platform that is focused on creating a new generation of publishers,” he said.
“We have a huge community of writers and publishers all around the world.”
Schiffers lulu is an open platform that allows authors to sell their books directly to readers.
Authors can publish anywhere in the world, and can publish a book anywhere on the planet, he said, without having to set up a physical store.
Lululemon founder Scott Schafer told Business Insider that lulus “will give you a platform for publishing your books, without the hassle of selling them.”
Schiffs lulu will allow authors who already own a book to add it to the platform.
“It’s a platform to allow authors the flexibility to publish anywhere they want,” he told Business Insights.
“You don’t have to set one specific price.
You can put your book up for sale on a website, on Amazon, or on any other platform that works.”
Schaffers lulus will have several tiers, which will provide different perks for authors.
The top tier will offer authors $10,000 to $50,000, while the second tier will give authors $1,000 for every ten,000 downloads, while third tier will have authors $500 for every 100,000.
The third tier is available to authors who have been signed up for a beta.
Authors who sign up for the beta will be eligible for the third tier, but the beta period will end after a year.
“The beta period has a really nice structure.
We’re going to be offering authors a free trial for three months, which is one of the reasons why we chose that tier,” Schaffers said.”
If you sign up and sign up early, we can give you free beta access.”
Schuffers lululemen can also share their books with a wider audience via Facebook, Twitter and the platform’s new Twitter app.
“When you put your lulu account up on Facebook, it automatically gets automatically added to the top of the Lulu Facebook wall,” Schiffers said, adding that it will also be accessible on Twitter.
Schaffer also noted that he expects to make the platform available to more authors in the future.
Schuffer added that lulules book sales will increase exponentially with each new release, and the company expects to be able provide “a new generation” of publishers by the end of 2019.