It’s no secret that Northwestern Publishing house has been working hard to create an online publishing platform for decades, but in recent years, the company has seen an uptick in growth.
While it was not the only online publishing company to see its share of revenue drop over the last few years, Northwestern’s online publishing revenues are still the highest of any major online publisher, according to analytics firm Compete.com.
With the recent release of a new product, the brand has been able to push out a number of new titles, including the popular book The Best of Northwestern Publishing, which recently won the 2015 Eisner Award for Best Book.
In a way, it’s no surprise that the publisher is starting to focus more on online publishing.
“We believe in the digital revolution and we’re seeing a lot of success with that,” Northwestern CEO Tim Brown told Business Insider.
“There are certain areas where we think we can still be successful.”
What’s next for Northwestern?
Brown has long said that the future of online content will lie in the mobile platform.
“It’s not the same thing as it was before,” Brown said.
“You’re not going to have the same number of platforms, the same amount of content, the distribution mechanisms, and the number of people that will have access to those platforms.”
This shift has made Northwestern’s focus on digital content even more important to the company.
“If we do succeed in that new world, we want to be able to do it on mobile, too,” Brown told BI.
“So we’re focused on that right now.
I think you’re going to see us take a look at that as we go through the next several years.”
And that’s the thing about online publishing: You can’t really predict where it will take you.
But there’s no doubt that Northwestern’s new approach is working.
The publisher has seen huge success online and is now seeing success in the broader digital space.
“When you’re a publisher and you’re trying to grow your business, you need to understand how to build a business on the backs of your consumers,” Brown says.
“And I think it’s an open-ended strategy.
If you do that, it will be a success.”
What you need: To read more about the rise of online publishers, click here.