We’ve all had to make the decision to either buy books or leave the store.
It’s easy to make that choice when you’re at the mercy of the publishing industry, which is now increasingly dependent on ad revenue.
But Tuttle, the small, independent publisher behind the popular children’s book The Little Prince, has a plan to change the publishing world for good.
The company is working to get rid of ads from the entire book, in the hope that its readers will be able to choose what to read and buy instead.
That might not sound like much, but it would make a big difference in the publishing business.
Tuttle published 1.4 million books in 2015, making it the most successful independent publisher in the world.
The Little Princess has sold more than 30 million copies since it came out in 2011.
Tutle has made an incredible impact on children’s books, selling more than 10 million copies in 2015 alone.
And Tuttle has made the decision easy for publishers: Tuttle will no longer advertise on Amazon or Barnes & Noble.
The new strategy would allow Tuttle to stay relevant in the market without being beholden to ad revenue, which has dropped more than 50 percent since the start of the recession.
Tutlle will have more freedom to set its own pricing and sales targets and will no more rely on publishers to help make sure that a book is a success.
Tutlus is also betting that its new strategy will attract readers.
“Publishers are more than happy to take the time to look at Tuttle books and evaluate whether or not they are suitable for kids,” said co-founder and CEO Jim Lutz.
“And as a result, Tutlus has found its niche, one that we can then take advantage of in the marketplace.
We think this will have a positive impact on the books we publish.”
Tuttle Books has already begun taking steps to become more independent, like hiring more people.
The publisher is in the process of creating a team to help it focus on its books.
“The company is looking to hire up to two additional people to help manage its book sales,” said Lutz, who is also a professor at Ohio State University.
“These new positions will allow Tutlus to focus on delivering more of the Tuttle experience for readers.”
Tutlus’ plan isn’t a simple one.
The Tuttle book is still a very popular childrens book, and Tuttle hasn’t yet had to cut ad revenue because of its success.
But the company has also been investing heavily in its library, adding more library books and making a number of new digital offerings.
The team has been hired to work on digital content for Tutlus, which Lutz says will allow the company to continue to offer Tuttle content on the Internet.
Tutli’s strategy is all about getting people to read their books and buy them.
Tutlis is taking a hard line on advertising and selling books online.
That’s a common tactic for smaller independent publishers who are in a difficult position.
But Lutz said that Tutlus will not be spending the same amount of money on ads that its big rivals are.
“We’re investing our own money in our library, our books and the Tutlus digital offerings,” Lutz explained.
“That’s the way we want to go.”
Tutlis will also be investing in more local libraries, and the company is already making plans to expand the library program to other regions.
“Tutlus Books will be the first publisher in North America to offer its books on Amazon,” Luths said.
“In addition to offering books in the U.S., the company plans to launch an e-book store in Canada, Mexico and Europe in the coming months.”
Tutles book is already on Amazon, but the company says that the Tutle book will be available in the United States for a limited time.
That includes the United Kingdom, where Tutlus was established in 2004.
Tutles new strategy comes after years of criticism that Tuttle’s publishers were getting too much money from publishers.
The publishers group was sued in the summer of 2016 by former Tuttle publisher and now-CEO James Parnell, who said Tuttle was getting too rich from publishing.
Parnel was fired in September of that year.
Tutlers current publisher, Simon & Schuster, was sued last month by Parnett, who accused Tuttle of violating his copyright.
Tutler has been the subject of many lawsuits and was forced to pay out millions of dollars to Parnells lawyers.
Tutls lawsuit against Simon &s publisher was settled earlier this year, but Tutlus lawyers have not made a decision on whether they’ll seek to seek to have Parnetts money returned.
Tutleys legal strategy comes just days after Tutlus published a statement that it would not be forced to stop selling books on the market.
The statement says that Tutlis own success and its strong position in the childrens market means that Tutle